Our Services & Offers

Due to the actual high demand, we are currently offering the following packages at the conditions stated therein:

Examination of Advertising Measures
Have you created an advertisement campaign for you services (in print, radio, TV, online or other media)?

  Would you like to know whether your advertisement campaign would be in line with competition or what risks would be associated with the marketing measure?

Do you want to have a marketing measure of a competitor or a third party examined and would like to know if and with which means you can take action against it?

Our specialized attorneys´advice is exactly what you need! Do not wait any longer! Contact us!
Let us examine your advertisement!
Examination of Claims
Did you received a claim from your customers and would now like to find out whether any competition law infringements have taken place?

Do you want to have your claims checked?

Our attorneys are here for you! Make sure to book your appointment today!
Let us examine your claims!
Protection of Claims
Do you want to know which kind of protection measures you can use?

Do you want to make sure that you are not infringing any third parties rights with your claims?

Do you need property right searches and/or their legal evaluation?

Do you want to protect your claims?

We are here to offer you our legal advice! Click here and get in touch with us!
Let us protect your claims!
Examination of Websites
Do you want to have a homepage checked for legal compatibility?

Would you like to know which legal problems could exist in connection with your homepage?

Do you want to be regularly informed about changes in the legal situation in order to avoid possible warnings?

Contact our Law Firm then! Our Specialists are here to help you!
Let us examine your homepage!
Examination of Warning Notice (received)
Would you like to know whether this notice of warning is justified, whether you have to sign a cease-and-desist declaration, whether you have to pay compesation for damages and which alternatives are possible or which consequences are threatening your case?

Your success is our success. Contact us. One of our attorneys will get back to you as soon as possible!

Let us examine the warning notice you received!
Examination of Warning Notice (you want to issue)
Do you want to take action against a competitor or a third party and you are planning to send them a notice of warning? Are you not so sure about your chances of success?

Book a consultation appointment at our Law Office! We also offer you telephone advice!

Let us examine the warning notice you are planning to issue!
Advertising Law – Topics – German UWG

Competition Law

Competition is really common in the market economy. All the parties shall act applying transparency and fair competitive conditions; in this way, the right and necessary competition requirements can be set and developed. The Unfair Competition Act (UWG) aims to ensure these objectives.

Advertising represents something positive for the company and thus involves a reduction in the number of other market participants. This is – intentionally – in line with competition. However, the reduction must not predominate. Over the decades, a detailed, strongly case-by-case oriented jurisprudence has been developed. For example, the exercise of direct or indirect coercion on customers may be considered anti-competitive; the customer acquires the products not on the basis of a free decision but because of the “pressure” exerted on him.

The targeted unfair obstruction of competition, the poaching of customers or employees directly from the competitors, or calls for boycotts are generally considered prohibited. The exploitation of the inexpierece not considered bearable. Since the abolition of the German Rebates Act and the Ordinance on Bonuses, numerous discount systems, bonuses and other customer loyalty systems are considered by the jurisdiction basically permissible advertising measures. A particular case of unfair competition law is the exploitation of third-party services; the mere imitation of unprotected services as such does not has to be considered self-evidently as unlawful. Only slavish imitation, the exploitation of third parties advertising measures or the exploitation of the reputation of others is to be considered severely anti-competitive.

The phenomena of the German Vorsprung durch Rechtsbruch – transl. “advantage on the breach of law”, i.e. the violation of other standards, can lead to an anticompetitive behavior. Although an infringement of neutral regulations could not be considered sufficient, the so-called advantage by breach of law is one of the more frequent infringement on competition.


The Claim

Reconstructing an existing claim is easy; to develop a new claim can involve customers and performance oriented contents, which could easily disappear but can nonetheless leave important associative traces.

The results of this investigative activity are not protected, unless by internal secrecy or slavish imitation. Minor changes can already lead out of the scope of protection of this latter. So, who is actually allowed to aknowledge the results of possible pitches or brainstormings? What are the possibilities of a customer-oriented protection?

Our Services – Fees Packages

Due to the high demand of consultations, we are currently offering the following fee packages at the conditions stated therein:

First Consultation
First Consultation – Flat Rate

Do you need an initial assessment of your factual and legal situation?

Do you need a legal representation or a detailed legal opinion? Or only have a specific question on a legal problem?

We are here to offer you our expertise and experience!

First Consultation

Flat Rate Fees
Consultation and representation on the basis of one-off flat-rate fees

Would you like to have a comprehensive legal assistance on a particular matter?

Would you like us to examine your contractual situation?

Our qualified attorneys are here to help you!

Individual Flat Rate Fee

Long Term Consultation

Permanent advice and representation with monthly flat rate fees

Do you want Horak Attorneys at Law to take care of all or some of your legal matters ?

Do not hesitate. Just contact us!

Monthly Remuneration

Act against Unfair Competition-Fees
We are a Law Firm specialized in Advertising and Unfair Competition Law. Contact Us
Our Law Firm


Summery of unfair competition law in Germany

Where is the German Competition Law regulated? Violations against the Act on Competition? What can the Competitor do against Unfair Advertising ? Chease-and-Desist Declaration with Penalty Clause – What does it mean? What can happen, if the Parties do not
By : horak Attorneys at law | Mar 16, 2021

EU law must be interpreted as meaning that national courts are not required to apply Article 25(3) of Council Regulation (EC) No 1/2003

1. EU law must be interpreted as meaning that national courts are not required to apply Article 25(3) of Council Regulation (EC) No 1/2003 of 16 December 2002 on the implementation of the rules on competition laid down in Articles
By : horak Attorneys at law | Mar 9, 2021

Unfair Competition Law in Germany: perfect teeth

Frankfurt am Main Higher Regional Court (Case No. 6 U 219/19)We all know the trick and it has happened to all of us at least once in a lifetime. You see an advertising and you absolutely fall in love with
By : horak Attorneys at law | Dec 10, 2020
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Our Consultancy Packages

On the basis of years of experience, we have created customized consulting packages for our clients. These packages represent specific, constantly evolving solutions:

Our Offers – Act against Unfair Competition